LIVING FOR TODAY: GEN Z’S SOFT SAVING ERA

Living for Today: Gen Z’s Soft Saving Era

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, save aggressively, acquire a home, and plan for retired life. Yet Gen Z is coming close to money with a fresh perspective. As opposed to focusing only on lasting accumulation, this generation is prioritizing equilibrium, w

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